Discovery and Blu TV sign partnership agreement

Blu TV

Turkey’s largest digital platform Blu TV and leading American media company Discovery Inc. announce the signing of a strategic partnership agreement.

As a result of the agreement reached, the American corporation acquires 35% of the shares of Blu TV and becomes the largest shareholder of the platform. In exchange, Blu TV receives not only Discovery content, but also the investment that will allow it to produce as many films and series in a year as they have produced during their entire operation. Thus, the Discovery + streaming platform, launched in March last year, immediately enters the Turkish market, becoming the largest player, and Blu TV gets the opportunity to expand to all countries where the platform will be launched in the future (while it operates in the US and Europe).