Fixed fees for Turkish celebrities

Turkish celebrities

The Turkish press reports that after the emergence of digital platforms, the situation with celebrity contracts has drastically changed, even though Disney Plus failed and essentially left the Turkish market.

Now, when channels and production companies plan their broadcasting schedules for the upcoming season, they offer fixed fees to celebrities. When a channel or producer plans a project, they immediately sign contracts with the considered name and pay them a fixed fee. This includes advertisements, series, and films. It remains to be seen whether celebrities like Tuba Büyüküstün, Kıvanç Tatlıtuğ, Serenay Sarıkaya, Çağatay Ulusoy, and Demet Özdemir will accept this situation.