Change of concept: why did the company choose three young stars instead of Neslihan Atagül?

New Well

Neslihan Atagül was offered to become the face of a cosmetics brand. Earlier, it was reported that Neslihan Atagül was supposed to become the face of the New Well cosmetics brand, replacing Ebru Sahin, who previously worked with the company.

However, according to recent news, the terms of the contract did not suit Neslihan, and she was unable to come to an agreement with the brand. As a result, the concept of the advertising campaign was changed, and a deal was struck with three young stars of Turkish showbiz: Rabia Soytürk, who played the lead role in the series “Farewell Letter”, Gizem Karaca, who played the lead role in the film “I’m Sorry” with İbrahim Büyükak, and Cemre Baysel, who stars in the film “A Love Movie”. All three young women became one of the three stars of the brand.