Warner Bros. Discovery is a new media giant
The official name of the new media giant that unites Discovery and WarnerMedia corporations is quite simple – Warner Bros. Discovery or WBD. The newly created company is worth $130 billion. The company will include Warner Bros., CNN, Turner, CBS, TNT, HGTV, Food Network and Discovery Channel, NBA, MLB, Eurosport, Discovery + streaming services and HBO Max. Expected revenue is $52 billion per year in 2023. The creation of a new streaming giant is a direct response to the growing competition in the media market.
It is not yet known how the new company will operate in the Turkish market. As a reminder, Discovery already owns shares in the Blu TV digital platform and provides its content to its subscribers. It was assumed that HBO Max will enter the Turkish market separately, however, due to the creation of a new corporation, it is possible that Blu TV will be transformed into WBD Turkey. The details of the company’s further development in the Turkish market are not yet entirely clear, but the fact that they are going to seize the leading position, competing with Netflix, Amazon, Apple, and Disney, is quite obvious.