Netflix is in a tough fight with competitors
Netflix
Netflix has reached 209 million accounts worldwide. Due to increased competition, the platform decided to diversify its content by offering video games to subscribers (they will be included in the subscription at no additional cost).
The most popular Netflix projects in the second quarter of 2021:
Films:
Army of the Dead: 75 million accounts
Fatherhood: 74 million accounts
The Mitchells vs. the Machines: million accounts
TV series:
Sweet Tooth: 60 million accounts
Shadow and Bone: 55 million accounts
Lupine Part II: 54 million accounts
According to the latest data, the number of Netflix projects in the total share of watching TV series and films on digital platforms is decreasing due to an increase in the share of views on other platforms. However, to be clear, the numbers are relative, as the number of subscribers to digital platforms around the world is growing. This year, Netflix lost the lead in the number of views of original products in the United States for the first time to its main competitor, Disney +. At the same time, Netflix has the lowest percentage of subscribers’ churn to other platforms. That is, its users remain subscribed to the platform, returning to it for the sake of their favorite TV series and films.
