The growth potential of Turkish series worldwide
The Tailor / Terzi
An analyst from one of the leading US analytics companies, Parrot Analytics, Christopher Hamilton, has written a new article in which he comments on and assesses Turkish series and their growth potential worldwide.
According to Hamilton’s evaluation, Turkey ranks second after Korea in terms of international success potential. While Latin America is a market where demand for Turkish content is higher, the growth of Turkish series in the US continues to attract attention.
As of June 6th, the demand for Turkish series in the US has increased by 24% compared to the previous year. Although Turkish series still have a small percentage of demand for international content in the US (Japan leads), it also means there is high growth potential. According to the report, the series “The Trial” was the most in-demand Turkish series in the US in 2022, reaching 6.4 times the average demand for a series. In 2023, the series ranks 9th in the current table of demand for Turkish series, with the series “Golden Boy” leading. This highlights the progress Turkish content has made in the US over the past year and the multitude of new series that have captured the interest of viewers.
Hamilton mentions the series “The Tailor,” which premiered on Netflix on May 2nd, as an example of how competition among content consumers has intensified. The rights to the project, which was initially prepared for TV8, were sought after by Disney and Netflix. In the end, Netflix emerged as the winner in this dispute.
Christopher Hamilton claims that there is a new trend where acquiring rights to premieres of Turkish series can be a reasonable way for American broadcasters to stay ahead, as American viewers continue to consume more international content.
Due to the ongoing screenwriters’ strike that started on May 2nd, many series and film projects have been halted, calendars have been rearranged, and there have even been reports of cancellations. The extension of the strike and the possibility of a strike announcement by the Screen Actors Guild (SAG) will take the search for content by American digital platforms and channels to a new level.
